Company News

Ugly Is Beautiful

Uglydoll enters personal care.

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By: TOM BRANNA

Editor

Even Uglydolls want to be beautiful, apparently. Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category. Boldface is planning two separate beauty concepts under the Uglydoll umbrella. There will be a capsule collection containing lip glosses and nail items aimed at high-end department stor...

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